Men, women and bestseller browsing
Clear top-level navigation takes shoppers straight to the range they want.
Case study · Fashion D2C · India
The Nedl is a premium clothing store curating essentials made with responsible materials, timeless silhouettes and elevated detailing. The project is its direct-to-consumer online store.
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The Nedl is a premium clothing label selling essentials made with responsible materials and timeless silhouettes for men and women.
The project is a direct-to-consumer online store built to feel fast and uncluttered, so the clothes carry the page.
Clear top-level navigation takes shoppers straight to the range they want.
Products are loaded dynamically into the storefront rather than written into each page.
Checkout payments are integrated with Razorpay for Indian customers.
An About page explains the materials and design approach behind the label.
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