Case study · D2C fragrance

S1CK Scents
Luxury fragrance & D2C store

S1CK is a direct-to-consumer fragrance brand selling pheromone colognes for men and perfumes for women. The project is its online store.

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S1CK Scents website by CohortIX

About S1CK Scents

S1CK is a direct-to-consumer fragrance brand selling pheromone colognes for men and perfumes for women, with a card-suit visual language running through its products.

The store is built to feel like a members' club, with a tiered VIP area on top of a conventional shop.

What the project includes

VIP lounge tiers

A members area where visitors choose a tier or request entry, sitting above the main shop.

Master collection

Bestselling scents are presented as playing-card style tiles with name, notes and price in US dollars.

Launch sections

Dedicated sections for new releases, each with its own fragrance story and shop-now action.

Content hubs

Field Reports, a Layering Lab and a Spray Count give customers reasons to come back between purchases.

Bag panel

A bag panel shows the cart without sending shoppers to a separate page.

Technology

  • Shopify

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Fragrance is felt, not seen. The store had to make you feel it anyway.

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