VIP lounge tiers
A members area where visitors choose a tier or request entry, sitting above the main shop.
Case study · D2C fragrance
S1CK is a direct-to-consumer fragrance brand selling pheromone colognes for men and perfumes for women. The project is its online store.
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S1CK is a direct-to-consumer fragrance brand selling pheromone colognes for men and perfumes for women, with a card-suit visual language running through its products.
The store is built to feel like a members' club, with a tiered VIP area on top of a conventional shop.
A members area where visitors choose a tier or request entry, sitting above the main shop.
Bestselling scents are presented as playing-card style tiles with name, notes and price in US dollars.
Dedicated sections for new releases, each with its own fragrance story and shop-now action.
Field Reports, a Layering Lab and a Spray Count give customers reasons to come back between purchases.
A bag panel shows the cart without sending shoppers to a separate page.
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